Today, most major newspapers have paywall – you can read some articles for free for a month and then need to pay a subscription to access other news or opinion articles. However, if the click came from Google, it was common to read the post without having to pay. The first click free policy was created by the search engine to increase reader retention on the sites. Those who agreed to give free access would gain better search positioning. For a long time, it seemed to work for both sides, until the publishers saw the billing fall. Now, other terms are being combined between the tech giant Google and news sites. First: articles will no longer have impaired indexing, even if there is a paywall. In addition, new ways of attracting subscribers will be explored, such as friendlier ways to register, new ways to reach readers, and better ways to pay. For example, Engadget says that the tech giant Google plans to let you subscribe to the newspapers with your account, including using the credit card already registered. With greater practicality, it is expected that reducing the steps for signing (perhaps with a single click) should attract more people. This is an old fight: by 2009, any newspaper article you found on Google could be read for free. Then, the browser limited the number of free accesses to five per day and, in 2015, it reduced to three. Recently, the tech giant Google has been pressured by several organizations to end the FCF. News Corp, the owner of the American newspaper Wall Street Journal, came to deactivate free access but its positioning was extremely impaired. In a post, they report that they received 38% less traffic from the search engine and 89% from Google News, compared to the previous year. With the new measure, News Corp CEO Robert Thomson was happy. He has committed to creating new subscription templates that are more viable to consumers. Responsible for 10 billion clicks to publisher sites every month, the tech giant Google was also pleased. “We recognize that the transition to digital media for publishers has not been easy. The economic situation is clear: if they are not successful, we can not succeed,” said Philipp Schindler, the tech giant Google’s chief business officer for the WSJ. So, what do you think about this? Simply share your views and thoughts in the comment section below.
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