Assuming it on every device, do you know how much the tech giant Google pays annually to the tech giant Apple to be the only default search engine on iOS? Although there are a large number of search engines, few are actually known and cover a large number of users. The tech giant Google will be the one that has a greater consensus, being recognized for the quality and reliability of its results. The tech giant Google’s strategy for search engines is to reach as many devices as possible, regardless of their type (smartphone, tablet, desktop, box, etc.) or operating system (Windows, Android, iOS). When it comes to mobile devices if being in Android does not cost the tech giant Google, while being in iOS is already completely different, with the amounts involved being exorbitant. According to Bernstein, the tech giant Google will pay about $ 3 billion this year to the tech giant Apple to be the default search engine for iOS devices, after having paid “only” 1 billion in 2014, resulting in a 300% growth in 3 years. For the growth of this figure contributes the failed “attack” of Yahoo in 2014 to stay with this position, which was occupied by the tech giant Google from the beginning of iOS, having forced the research giant to open the strings to the stock exchange. Although the tech giant Google has the largest share of the market, and may not be subject to this exorbitant payment, the research giant prefers to make the investment and secure its dominant position in the one that is its main competitor and which brings it a good amount of users. For the tech giant Apple, this is a very advantageous business, since it plugs a big makeup without much work, by simply setting a simple search engine by default to raise $ 3 billion. So, what do you think about this deal between the tech giant Google and the tech giant Apple? Simply share your views and thoughts in the comment section below.
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